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Kraft Boxes: Why Should You Be Confident of Using Them For Your Brand?

Kraft Boxes: Why Should You Be Confident of Using Them For Your Brand?

Kraft boxes have been a big deal in packaging for a while now. Some people think they're not cool because they're brown and remind them of plain cardboard boxes used for shipping, which don't look fancy or special. However, as this blog post will demonstrate, such assumptions couldn't be more inaccurate. 

Kraft boxes are, in fact, the top choice for numerous businesses. The demand for kraft packaging is projected to increase at a rate of 5.4% annually from 2023 to 2033. This growth is significantly higher compared to the 3.4% annual growth seen from 2018 to 2022.

The rustic aesthetic of kraft boxes serves as a key element in countless innovative branding strategies. Moreover, they're made from 100% recycled materials, which is awesome because it helps reduce waste and protects the environment. Besides that, you can make kraft boxes look attractive because there's a ton of room for customization. 

Let's talk more about them and how they can help make your products look stunning. 

How Kraft Boxes Are Processed?

Kraft packaging is a sustainable alternative to plastic because it's biodegradable and recyclable. Unlike plastic, which takes centuries to decompose, kraft packaging breaks down naturally over time. The process of making kraft packaging involves grinding natural wood into pulp and treating it with a mixture called white liquor, composed of sodium hydroxide and sodium sulfide. This separates the lignin from the cellulose in the wood fibers, resulting in a strong and sturdy material.

Compared to traditional paper production methods, the kraft process uses fewer chemicals, which can be recovered and reused without compromising quality. This reduces the environmental footprint of the production process. Kraft boxes can be bleached to get a lighter color, but this process weakens the fibers and increases manufacturing costs.

What Is the Difference Between Regular Paper and Kraft Paper?

Kraft paper is a sturdy, coarse brown paper made from wood pulp, renowned for its strength and durability. It's commonly used in packaging due to its tear resistance and ability to withstand rough handling. Regular paper, on the other hand, encompasses various types like printer paper, notebook paper, and tissue paper. It's typically thinner and more flexible, suited for writing, printing, and other everyday uses. 

The key distinction lies in their composition and intended applications, with kraft paper favored for heavy-duty tasks and regular paper for lighter, day-to-day needs.

PropertiesRegular PaperKraft Paper
Material CompositionBleached wood pulpUnbleached wood pulp
Color Available in various colorsNaturally brown
Strength Weaker due to thin fibersStronger due to thick fibers and Kraft process
Resistance Less resistant to heat, moisture, tear, and rough handling Resistant to heat, moisture, and rough handling
Recyclable YesYes
Wood SourcesLimited wood sourcesCan use any wood, including pine and bamboo
Carbon Footprint HighLow
WeightLightweightLightweight but sturdier, reduces shipping costs
Versatility High High 

How Custom Kraft Boxes Are Beneficial? 

  • Customized kraft boxes help reinforce branding efforts, ensuring that the packaging aligns with the company's identity and values. 
  • They allow for practical considerations like optimizing box size and shape for efficient shipping. 
  • In customizing kraft boxes, nailing the design is everything. 
  • A well-crafted box can help you shine among competitors. 
  • A sustainable yet attention-grabbing packaging solution leaves a lasting impact on your customers, making it a vital aspect of your business strategy. 
  • Well-customized kraft boxes drive sales, build brand loyalty, and improve the product's perception.

5 Key Features That Make Kraft Boxes Ideal for Custom Packaging

Kraft boxes are popular for custom packaging due to several aspects.


Kraft boxes are eco-friendly packaging solutions made from recycled materials, primarily Kraft paper. They are biodegradable, compostable, and recyclable, thus minimizing environmental impact. Kraft manufacturing consumes less energy and produces fewer greenhouse gas emissions compared to plastic. Their sustainability makes them an ideal choice for eco-conscious consumers and businesses.

Highly Durable 

Kraft paper, with its uncoated and thick composition (16 to 24 points thickness), offers remarkable resistance to mishandling. Its rough texture provides added protection against scratches and chafing. Combined with an auto-lock bottom feature, it ensures secure packaging for heavier items like candle jars, mugs, and beverages. Delicate items such as jewelry and skincare products, including glass dropper bottles and small jars, are also well-protected within this durable packaging solution.

Easy to Print 

Kraft boxes accommodate various printing methods such as offset, lithography, flexography, and digital printing, each offering precise reproduction of intricate designs. Soy-based inks, renowned for eco-friendliness and vibrant hues, add to the sustainability of kraft packaging. Additionally, finishes like embossing, matte, gloss coatings, or foil stamping can increase the aesthetic appeal of packaging while preserving print quality.

100% Recyclable 

Opting for kraft packaging is a wise environmental choice because it's ecologically safe. It’s better to avoid using plastic or special coatings to speed up its decomposition. If you have cut-out windows, refrain from covering them with non-compostable materials like plastic transparent films because these can take a long time to break down in landfills and may contribute to environmental pollution. 

Aside from that, kraft packaging is recyclable, enabling you to reuse old boxes for new ones, further reducing waste.


Kraft boxes are highly cost-effective - thanks to their durability, recyclability, and versatility. They demand minimal resources for manufacturing. They are light in weight, hence lower shipping expenses. Being recyclable, they reduce waste management costs. Also, their durability guarantees products remain protected, further cutting down on potential losses.

How to Customize Kraft Boxes?

To customize Kraft boxes, you can follow these 6 steps:

  1. Design Selection: 

Start by deciding on the design you want for your Kraft boxes. This could include the shape, size, and any specific features you desire, such as window cutouts or handles.

  1. Material Selection: 

Since you've chosen Kraft boxes, you already have a natural, eco-friendly option. However, you might want to consider variations in thickness or finishes like matte or glossy.

  1. Printing or Labeling: 

Determine whether you want to print directly onto the boxes or use labels. Printing can offer a more professional look, while labels provide flexibility for smaller batches or changing designs.

  1. Customization Options: 

Explore additional customization options such as embossing, foil stamping, or spot UV coating to add texture and visual interest to your boxes. You can also add QR codes, hang tags, inserts, dividers, ribbons, etc., for increased practicality. 

  1. Brand Integration: 

Incorporate your branding elements, such as logo, colors, and taglines, to ensure your boxes align with your brand identity and enhance brand recognition.

  1. Quality Control: 

Before finalizing your order, make sure that the design meets your expectations by reviewing samples and conducting quality checks.

Pro Tips for Printing Kraft Packaging for Optimal Results

When preparing to print on Kraft boxes, it's essential to acknowledge the unique characteristics of the brown substrate. Achieving a design that stands out against this backdrop demands careful consideration. From color selection to design intricacies, each element plays a central role in crafting captivating and impactful packaging. 

Remember the following points before printing on kraft boxes:

  • Consider the brown background of Kraft boxes; lighter colors may appear duller.
  • Opt for bold fonts and dark colors to enhance visibility and ensure your design pops.
  • Test prints to evaluate how your design translates onto the Kraft surface.
  • Incorporate minimalistic designs or use negative space wisely for clarity and visual appeal.

8 Common Structural Designs for Kraft Packaging

There are numerous styles of kraft packaging with different closure mechanisms. Each type of Kraft box offers unique features and benefits, allowing you to choose the most suitable option based on your:

  • Packaging requirements
  • Product specifications
  • Branding preferences

These include:

Tuck Top Boxes: 

These boxes have a tuck-in top closure, providing a sleek and professional appearance. Tuck-top boxes are versatile and can be used for a wide range of products, including food items, cosmetics, and gifts.

Two-Piece Boxes: 

Also known as detachable lid boxes, two-piece boxes consist of a separate base and lid that fit together snugly. They offer a luxurious packaging option for high-end products and are often used for gift packaging, premium cosmetics, and gourmet food items.

Lock Bottom Boxes: 

These boxes have a reinforced bottom that securely locks into place when assembled. They are best for additional stability and strength. Moreover, lock bottom boxes are ideal for heavier items or products that require extra protection during transportation and storage.

Crash Bottom Boxes: 

Also known as auto-bottom boxes, they feature a pre-glued base that automatically pops into place when the box is assembled. This design saves time during packaging and ensures a sturdy bottom closure, making crash bottom boxes suitable for quick and efficient production lines.

Kraft Holster Boxes: 

Kraft holster boxes are designed with an open top and bottom, resembling a holster. They are often used for packaging products like bottles, jars, or tubes, providing a secure fit while allowing easy access to the contents.

Kraft Sleeves: 

Kraft sleeves are open-ended cylindrical or rectangular tubes that slide over another container or product. They provide additional protection and branding opportunities. They are commonly used for packaging items like candles, chocolates, or gift sets.

Straight Tuck End (STE) Boxes: 

These boxes feature flaps on both the top and bottom that tuck into the front panel. The flaps are straight, providing a clean and simple closure. Further, straight tuck end boxes are commonly used for retail packaging of various products.

Reverse Tuck End (RTE) Boxes: 

Similar to straight tuck end boxes, reverse tuck end boxes have flaps on both the top and bottom, but they tuck into the rear panel instead of the front. This design provides a secure closure and easy access to the contents. Also, reverse tuck end boxes are often used for items like cosmetics, pharmaceuticals, and electronics.

Get FSC-Certified Kraft Packaging Made Just For You!

Looking for eco-friendly packaging solutions? At Custom Packaging Lane, we specialize in crafting FSC-certified Kraft boxes to meet your exact specifications. With our expertise in customizable designs and sustainable materials, we deliver packaging that reflects your brand's commitment to the environment. Let us create bespoke Kraft boxes that align perfectly with your vision and values.

To request a free quote, contact us now at (650) 761-6703 or email [email protected] and enjoy our special discounts and deals on bulk orders!

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