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Glossy vs Matte Business Cards

Which Business Card Finish Reigns Supreme? Matte vs Glossy Business Cards

As business enthusiasts, we know that making an unforgettable impression on potential clients is crucial. And what better way to do so than with a sleek and polished business card? However, the feud between matte vs glossy business cards has puzzled many. Each option boasts perks and pitfalls. Right?

Your business card is not just a piece of paper. It’s a reflection of your brand's image and personality. It's the perfect way to showcase your unique style and make a lasting impression on your audience. Just think of the suave and charismatic Harvey Specter from Suits. He didn't need much else to market his firm to clients. His personality did the job for him. The same goes for your business cards, which play a decisive role in representing your brand. It positively impacts your potential customers. So, don't underestimate the power of a well-designed business card!

Let’s dive into this debate headfirst and investigate the traits of matte and glossy business cards to help you pick the perfect fit for your distinct tastes and requirements. So, grab a drink and prepare for an illuminating journey through business card finishes.

glossy business cards
glossy bussiness cards

Matte and glossy options offer unique benefits. Matte finish is known for its smooth, non-reflective surface. It is perfect for a minimalist and sophisticated look. Matte business cards offer a professional feel perfect for networking events or meeting potential clients. Unlike glossy cards, matte cards don't show fingerprints or smudges. This makes them ideal for busy professionals who must keep their cards clean and tidy. 

On the other hand, glossy business cards offer a shiny and reflective surface. It is perfect for businesses that want to make a bold and eye-catching statement. The glossy finish enhances the richness of colors and makes the card pop. This is ideal for businesses that rely on visuals to sell their products or services. Glossy cards also have a luxurious feel that can leave a lasting impression on clients and partners.

So, which one should you choose? It ultimately comes down to your personal preference and business needs. If you want a sleek, sophisticated look that exudes professionalism, matte cards are the way to go. But if you want to make a bold and colorful statement that stands out from the crowd, glossy cards are the way to go.

color business cards
color business cards

6 Factors That Add Charm To Your Business Cards

When choosing between matte and glossy business cards, several factors should be considered to ensure that the finished product meets your expectations. Here are six key things to keep in mind:

  • Manufacturing
  • Durability
  • Color
  • Readability
  • Aesthetics
  • Cost 


Matte and glossy cards are produced using different manufacturing processes. Matte cards are made by coating a thick paper stock with a non-reflective finish. While glossy cards are created by adding a layer of glossy UV coating to the surface. This means that the manufacturing process may affect the final cost of the product and the quality and durability of the finished card.


Business cards are meant to last. It's important to consider their durability when choosing between matte and glossy finishes. Matte cards are less likely to show scratches, smudges, and fingerprints. This makes them a good choice for professionals who handle their cards frequently. However, glossy cards are more resistant to water and other liquids, which can be crucial for businesses that work in wet environments or outdoors.


The finish of a business card can significantly impact the vibrancy and richness of the colors on the card. Matte cards absorb more ink. This results in a softer, more muted appearance. Glossy cards, on the other hand, reflect more light. This enhances the color and makes it appear more vibrant and saturated.


The text on a business card is significant for conveying important information to clients and potential partners. Matte cards tend to have a smoother surface that is easier to read. Glossy cards may cause glare and reflection, making the text difficult to read.

readbility business cards
readbility business cards


The overall aesthetic of a business card is an important consideration. It represents the brand's image and personality. Matte cards have a classic, sophisticated look that can work well for professionals in traditional industries. Glossy cards have a more modern, bold appearance that may better suit businesses in creative or innovative fields.


Cost is an important factor when choosing between matte vs glossy business cards. Matte cards are less expensive than glossy cards, as manufacturing is simpler and requires fewer materials. However, this may vary depending on the number of cards ordered.

An Affordable Luxe Design For Making An Impression

When designing your business cards, you want them to stand out and make a lasting impression on potential clients and customers. One way to achieve this is by choosing between matte or glossy finishes. You can follow these tips to make your matte business cards vs glossy ones stand out.

Use contrasting colors to make your design pop. Using a matte background, use glossy lettering or design elements to create a striking effect. This contrast will make your card more visually appealing and help it stand out.

Create a unique and memorable business card by incorporating texture. Raised ink or embossed designs on a matte background, or a spot UV gloss finish on a glossy background can add depth and interest to your design.

Keeping your design simple and clean is another effective way to make your business cards stand out. A minimalist approach can be just as effective as a complex design. A clean design will make reading and remembering your information easier for potential clients.

Using high-quality materials to create a professional-looking business card helps it last longer. Choose a reputable printer with high-quality paper or cardstock to ensure your cards look and feel great.

Consider adding a unique feature to your card. A fold-out design, a QR code, or a die-cut shape can make your card more memorable and add an extra touch of creativity.

matte business cards
matte bussiness cards

Mic Drop

Matte finish vs glossy finish business cards have unique benefits. It's important to consider your individual needs and preferences before deciding. So, whether you choose matte or glossy, make sure your business cards represent your brand's image and personality in the best way possible.

Looking to create a unique business card that truly represents your personality? Custom Packaging Lane has got your back! Our team of experts will help you choose the best matte finish business cards vs glossy options.

Further Reading: Frustration Free Packaging

Plus, we offer 24/7 guidance and support to ensure your cards are as innovative as they are professional. Say goodbye to complaints and hello to stress-free solutions with Custom Packaging Lane.

Contact us at (650)761-6703 or [email protected] to get started!

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